UN Trade and Development estimated global exports of creative services at $1.7 trillion in 2024.
CREATIVE INDUSTRY
MORE THAN MUSIC.
A REAL OPPORTUNITY.
Africa’s creative industries connect music, audiovisual, fashion, design, media, technology and entrepreneurship. Geneva ADC treats the DJ season as a platform for talent, business connections and international visibility.
Creative services represented 20% of global services exports in 2024.
UNCTAD reported 10.4% growth in services exports from Sub-Saharan Africa in 2025. This figure covers services overall, not creative industries alone.
UNCTAD reported that streaming accounted for 67.3% of global recorded-music revenue in 2022.
WHY IT MATTERS
CREATIVITY IS AN ECONOMIC ASSET.
UN Trade and Development’s 2024 global survey found that the creative economy’s contribution varies widely by country, from 0.5% to 7.3% of GDP and from 0.5% to 12.5% of employment. The figures are global ranges, not an Africa-wide average.
For Geneva ADC, this is the broader ecosystem around every DJ: producers, labels, managers, venues, media, fashion, technology, content and live events. The contest is designed to create visibility and connections across that ecosystem.
VERIFIABLE SOURCES